We first started as a single boutique in Houston, TX in 1999. Since then, the brand has grown to 450+ boutiques in 45 states known for its unique, fun, and personalized shopping experience with a diverse merchandise assortment of apparel, jewelry, accessories, and gifts. Over the past 25 years, the brand has continued to evolve to match the ever-changing fashion and lifestyle trends always meeting our customer where she’s at. Our mission is to deliver unique, free-spirited fashion & lifestyle products and create a space to amplify the voices of everyone seeking self-expression and we are proud to have been there for the major moments of our customers' lives from celebrations, weddings, graduations, and more!